Make killer real estate videos using animoto.com

By Gregg Cohen

We all know there are a ton of great ways to use video to help sell your houses quicker. The problem is that shooting videos, editing them and finally creating a finished video usually is a pain in the you-know-what.

First you have to charge the video camera, bring it to the house, make sure the lighting is correct, make sure you don’t sound like an idiot on camera, come back to the office, edit the video (which can take forever!!!), then upload it to a video site, then put it on your website….it just becomes too much hassle for what its worth. And when that happens, it just doesn’t get done.

But you do need to be taking advantage of everything video can offer. We just have to figure out a way to fit it into our busy schedules. That means it has to be quick, easy and cheap to implement….and I have found your solution!

I stumbled across a new site called www.animoto.com and it blew me away. The brains at Animoto basically created a way to create awesome-looking videos that are created from your images automatically. So basically, you just upload your images and click a button and a professionally edited video gets created. They even have free music to add to the music.

We’ve been using this is our office to create short videos of our retail homes for sale and our wholesale deals for sale. Here’s an example of one clip we put together:

Click here to see an animoto.com video of one of our renovated homes

Using videos like this, we have been able to consistently drive in 100′s of retail buyer leads per month! And there’s not much to it….it literally takes about 5 minutes to create one of these animoto videos.

Whenever people see videos that have been edited like these, there is a very high perceived value. They think you spent some time and money putting it together and instantly your company has more credibility.

They never have to know that its all available for free! So shhhhh……don’t let the secret out